The brand team at Carrington challenged us to think outside the box
and create a memorable visual execution that would "take off and soar." Authentic photography featuring Carrington College students, both in
the classroom and "soaring," provided energetic and inspiring imagery to launch a marketing campaign designed to engage prospective students.
The aspirational imagery of students with wings combined with the editorial-style photography of students in the classroom provided
the backdrop for this student recruitment piece. Telling the Carrington story through the eyes of current students with bios, facts and a conversational narrative, makes a very convincing statement to prospective students who see themselves "taking off" on a similar career.