LET’S GET TO THE POINT.
For over 35 years, we’ve connected a wide range of clients to their target audiences. Some of our clients require individual creative solutions, while others are looking for fully-integrated themed campaigns. From printed materials to online marketing to video production, we deliver sound strategy, positioning and exceptional creative solutions. Call us. We look forward to helping you make your mark.
Whoever said “Do one thing and do it well” wouldn’t be happy with us. We believe in doing many things well. Our integrated approach – working in many disciplines with a unified strategy – builds memorable brands that seamlessly integrate into print, digital and social media.
Our well-integrated approach to brand development has us working with both sides of our brain. Good creative requires good research and planning.
From managing and leveraging existing brands to building a brand from the ground up, our goal is to build a memorable, all-inclusive program.
We recognize the importance of a strong and effective campaign strategy within a larger marketing plan and carefully craft messaging to support these efforts.
Consulting and Training
Our goal is to ensure that all types of marketing programs are extended effectively and consistently, whether we are playing a lead role or just consulting.
We have comprehensive experience developing integrated print and electronic marketing and sales materials for a variety of clients.
Our expertise is in strategizing, designing and integrating traditional and digital media, leveraging branding opportunities to meet the client’s goals.
Creating comprehensive signage programs, digital/static donor recognition, building/event wayfinding, entry monuments and outdoor banners helps position our clients for success.
Standards and Guidelines
Upon project completion, we develop specific guidelines for clients to use as a reference to ensure the consistent application of design and content.
Esser Design has developed a process that guides clients through the various phases of a project with key milestones and critical decisions made along the way. The goal is a smooth, educational and successful collaboration that is flexible and customizable to meet the needs of each client and project.
Each project begins with a meeting of key stakeholders to gather a project history, review existing research and perform an internal brand audit.
Our extensive research is compiled into a creative brief, which becomes our strategic planning road map during the creative process.
Diving deep into a variety of concepts where multiple design elements are explored and presented cohesively, we ensure our clearly-defined goals are met and a consistent brand image is showcased.
Our integrated approach leverages an approved concept throughout an entire program or campaign, and creates synergy and consistency from beginning to end and beyond.