As Pueblo Mechanical expanded and increased market share, acquiring companies coast to coast, it became essential for the company to rebrand itself with a new national name and identity. The goal for Pueblo was to establish a unified portfolio with all the current locations – operating under a single brand. And with that, MODIGENT was born.


Along with the name MODIGENT, which reflects the company’s constant alignment between professionalism, experience and commitment to customer success, we developed the positioning line “All ways forward” which speaks to the many directions in which the company is expanding and the various capabilities it offers under one unified national brand.