Phoenix Water Smart

Objective
Phoenix Water Services embarked on a 3-year conservation awareness campaign, communicating positive messages to City residents about water conservation and explaining what sets Phoenix apart in their long-term water management planning process.

Outcome
A solid campaign messaging foundation was developed and widely and successfully deployed through a multi-platform media plan. In subsequent years, we further expanded the campaign theme and messaging, including tactical tips and facts about water conservation in and around your home.