Projects
Evans Churchill
Identities
Harkins Theatres
Promotional
ASU
Branding
PING Golf 2013
Carrington College
Mesa Arts Center
Branding
Healthology
Identities
FLINN Foundation
Websites
ASU LightWorks
Websites
Essence Bakery Corp
Identities
Banner Cardon Children's
Digital Signage
Scottsdale Healthcare Foundation
Digital Signage
ASU Gammage
Websites
Swedish American Hospital
Digital Signage
Arizona department of commerce
Explore our featured projects and enjoy when solid strategy meets compelling creative. Although our clientele is diverse, and our creative executions unique, integration across platforms and media is our mantra. See if we hit the mark.
Profile
Whoever said “Do one thing and do it well” wouldn't be happy with us. We believe in doing many things well. Our integrated approach – working in many disciplines with a unifi ed strategy – builds memorable brands that succeed in a variety of media.
Philosophy
Our philosophy is embodied in the day-to-day relationships with our clients and strategic partners. We strive to develop unique and memorable solutions that are scaleable, stand the test of time, and create a return on our client's investment. We also believe in giving back to our local and global community through our ongoing work with non-profit organizations whom we partner with each year.
Recognition
We don't measure our success by how many awards we've won. But when our peers, both local and national, recognize the work we do, we're happy to get noticed.
History
We opened for business in 1982, back when the internet was unheard of and a fax machine seemed high-tech. Business is different now and so are we. We've evolved from a one-person studio to a fully staffed firm with a depth of experience. Go ahead, call us old. We like it.
We're Green
Esser Design is a certified CO2-neutral company and looks to partner with vendors and clients who share our passion for "green."
Services
Our core expertise, branding, provides
a strategic foundation for positioning and marketing products or services. We work
in cross-disciplinary teams that collaborate together to provide turnkey marketing solutions for our clients.
Brand Strategy and Positioning
We offer a well-integrated approach to brand development, working with both sides of our brain. Good work requires good research and planning. Therefore, we offer primary and secondary research, as well as marketing planning for brand strategy and positioning.
Naming
We created a strategic methodology for developing complex naming systems. Our approach can be applied to naming all types of organizations, services and consumer products.
Brand Identity Development
From building a brand from the ground up to managing and leveraging existing brands, our goal is to build a memorable program that encompasses all communications, along with a plan to guide the implementation process.
Marketing Collateral
We are results-oriented when developing print and electronic marketing communications for clients. Our comprehensive experience includes the development of integrated marketing and sales materials, direct mail, invitations, catalogs and publications, flyer shells, postcards, annual reports, CDs and DVDs, and special event and trade show materials.
Web, Interactive and Mobile
Our expertise is in strategizing, designing and integrating interactive media effectively within a communications plan to meet the client’s organizational, functional and technical goals. Our in-house capabilities include: email blasts, web programming and development, mobile device compatible programming, After Effects and Flash presentation development, and integrated video presentations.
Design Consulting and Staff Training
We are very experienced at training and supporting client staff with the development of style guides and templates. Our goal is to ensure that marketing programs, including websites, are extended effectively and consistently, whether we are playing a lead role in the process or just consulting.
Standards Guidelines and Implementation
Whether working in print or interactive media, brand and graphic usage guidelines are imperative to ensuring a brand is consistently implemented within larger, distributed design and development environments. Once a project has been completed, we develop specific and applicable guidelines for clients to follow and use as a reference to ensure there's a consistent application of design and content.
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