From an immersive exploration in the art of storytelling and the power of voice comes our latest rebranding effort. For the San Diego Opera, our strategy and creative centered around the bold, breathtaking events of the upcoming season. With rich, vibrant artwork, we shared the colorful stories that will be sung from the stage. To attract new audiences, we crafted approachable and exciting marketing elements that remind people that every voice tells a story. This is a :30 Spot for Social Media to announce the upcoming world premiere of its Spanish language opera “El último sueño de Frida y Diego” with a new brand identity and the series of show art designed by prominent Mexican artist Raúl Urias.