The James E. Rogers College of Law was looking for a very experiential website that gave the college a sense of place in the Arizona desert and invited the user to experience the website in a very specific way. A zooming effect was used for the main navigation which gave the home page movement and led the user through a specific content experience. The site was designed within the University branding guidelines but is a unique expression of the goals of the College of Law.
High level content pages were created with large imagery, blocks of color, quotes and videos. These pages are an integral part of the content path as they lead the user to additional levels of more detailed content.
As the user travels on the path to lower levels of content, the use of imagery decreases while the amount of content increases. The backend of this page type was built in a way to be ultra flexible to accommodate a wide variety of content.
Every program within the College of Law was given its own page on the website. The flexibility of the backend allows the administrative user the ability to customize each program's page with content and images specific to that program.