Branding

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Organizational Brand Identity

The Sun Health identity was created to reflect the organization's focus on community health, senior living and philanthropy. The upward moving symbol is based upon a humanistic form integrated expressively into an iconic and abstract sun form. The identity program has a wide range of applications and required a system that works in various sizes and media.

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Brand Identity Standards Manual

A comprehensive graphic standards manual was created to provide an easy-to-use reference for Sun Health staff and strategic partners to ensure consistent use of the new graphic identity program. We created coordinated print and electronic templates for internal use along with an expanded business stationery system.