Arizona Theatre Company produces six high-quality shows every season and promotes them through a variety of collateral materials. Stylized illustrations were commissioned and custom title treatments were created that capture the essence of each show. These elements, as well as show dates, contact information and other content, were used to create a series of show posters.
A new, vertically-formatted season brochure was used for the 14/15 Season. It prominently displayed the show artwork and information for each show while serving as a hanging calendar as well. The new format was well-received by ATC patrons.
A follow up mailing to the Season Brochure was needed in order to solicit more ticket sales earlier in the year. A large trifold brochure was designed to provide the patrons with all the information they would need to purchase tickets.
Several smaller trifold brochures were designed for specific audiences, all within the same look and feel as the original season brochure and show posters.
Advertisements were created at the beginning of the season to promote all six shows. Subsequent advertisements featured fewer shows to really drive ticket sales.