The PING K15 Series of Drivers, Irons, Hybrids and Fairway Woods were new products featured in the catalog for 2011 equipment and accessories targeted toward PING retailers. PING's reputation for innovation and quality was represented in this catalog through the use of strong product photography and extremely detailed technical illustrations
PING's approach to designing golf bags mirrors that of engineering golf clubs. Innovation and quality were represented in this catalog with a focus on strong photography and detailed technical illustrations that highlighted product features and benefits.
Customizable product hang tags help PING tell their story of quality and innovation to the consumer. They were designed with a PING branded die-cut cover to allow for a flexible system of interchangeable interior cards for specific product details and features.
Consumer packaging for PING's line of leather and microfiber golf gloves was designed using bright color-coded packages. This helped create distinction between the options for the consumer and provided a memorable presentation at the point of sale. This packaging line was produced with bilingual copy (English and Spanish).
PING performance and innovation was evident in the design of this packaging line of distinct Moxie junior golf sets. Each set was tailored toward different ages and heights to ensure that younger players were properly fitted and equipped, allowing them to play their best and develop an early love for the game.
To introduce the PING i20 clubs, we created a product-specific brochure that served to explain all the technology and innovation behind the clubs to the consumer and trade. Paired with high-end photography details, quotes from pros and engineers helped illustrate the exceptional balance, design and appearance of this new line of clubs.
The new "racing strips" design feature of the i25 Driver was the inspiration for the PING Fitting Van graphics. The fitting vans allow golfers to get custom fit for PING clubs at a variety of events and locations around the country.
PING driver and iron products are updated semi-annually on all PGA Superstore point of purchase displays. Product photography and text highlight the features and benefits relevant to the targeted golfer. All graphics tie in closely to the consumer print marketing pieces offered at the display for a synergistic brand story.
PING point of purchase graphics were designed for Golfsmith stores across the country. The products featured on a variety of graphics throughout each store included the i25 Driver, G25 Driver, i25 Iron, G25 Iron and Rapture Iron.