Branding

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Brand Positioning and Identity

Pine Canyon is a private, mountain golf community located in Flagstaff, Arizona, offering luxury amenities, award-winning golf and impeccable service to members. The old identity was re-executed and refined to better match the brand positioning. A new tagline was created to speak to the development's unique attributes of high-end meets down to earth.

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Print Advertising Campaign

Three unique, yet cohesive ads were developed for this campaign that appear regionally in upscale lifestyle, travel and golf publications. A golf-focused ad was created to highlight the award-winning golf course; a real estate ad was created to highlight luxury home offerings; and the lifestyle ads were created to highlight amenities and activities within Pine Canyon and Northern Arizona.

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Magazine Insert

This tipped in insert was distributed in a regional lifestyle publication. We were able to track sales directly back to this publication and increase traffic to take tours of the homesites and facilities.

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Membership Calendar

Every Fall, Pine Canyon gives all members a calendar that presents all activities and highlights for the upcoming year. Event, lifestyle and property images are used to create an appealing presentation, while the calendar pages are clean and organized. Important club information and phone numbers are highlighted on the back page of the calendar.

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Membership Newsletter

The Pine Canyon newsletter was created to be a timeless piece depicting the Pine Canyon brand and lifestyle. The newsletter is given to potential members to describe what a membership at Pine Canyon offers.

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Presentation Book

This hand bound, custom coffee table book showcases the lifestyle and amenities available at Pine Canyon Club. Through detailed photographs of the craftsmanship of the homes and family photos showcasing all the public amenities.

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Television

The positioning of “Where upscale meets down to earth” is presented through video vignettes highlighting the Club’s amenities, such as the Spa and Dining along with the outdoor attractions of golf, Camp Pine Canyon for kids and Flagstaff’s clear mountain air.

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Website

This dynamic website presents the amenities of the Club along with the recreational opportunities, including hiking, golf and skiing. With several real estate offerings available, we present elevations, floor plans and even resale home information in an intuitive website navigational structure.