We partnered with the Paradise Valley Unified School District to create a district-wide rebranding effort of not only the district but the schools as well. The goal was to successfully communicate the key offerings and advantages of the district and schools versus other districts and charter and private schools to increase enrollment. A new logo, tagline, color palette and font package were developed to drive the rebrand as the district level.
A Brand Identity Standards manual was created to guide the PVUSD Marketing Department on usage and application of the new branding. The standards included detailed usage guidelines, to ensure the correct use of the identity program by all parties.
A business system, including letterhead, envelope and business card, was designed using the newly developed district branding.
In addition to creating the district-level branding, new color palettes, monograms and mascots were created for each of the schools. A clean illustration style was utilized to create a family of mascots that would represent the schools in a unified way. A business system, including letterhead, envelope and business card, was designed for each of the schools.
The business system, across all schools, is unified and cohesive while still representing each school in a unique and personal way.
Each school’s business system is bright, fun and energetic to represent the elementary, middle and high schools across the district.