The ASU Global Security Initiative became the lead sponsor of the annual DEF CON® Hacking Conference’s signature event, 'Capture the Flag'. With this new sponsorship role, Esser Design was tasked with rebranding the CTF26 event, as well as branding the 'Order of the Overflow', the group that organizes the competition.
The new CTF branding was applied to all marketing collateral leading up to the event.
In addition to a standard CTF shirt design, the 'Order of the Overflow' organizing team was identified each day of the competition by wearing a different colored shirt.
All team workstations were branded with the new CTF look and feel.
An annual giveaway item was designed for all participants in the form of a limited-edition maroon and gold collector’s coin.