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2013 Loyalty Program Campaign

Harkin's customers, including families and avid moviegoers alike, look forward to the yearly Loyalty Program that gives added value to concession purchases. The theme is unique each year and is applied to merchandise, cups, gift cards, gift tins and gift packages, as well as the concession stands and in-theatre signage. 2013's retro approach allowed for the blending of current movie themes with the ever-popular concession stand characters. We were happy that this direction created a positive buzz with their broad moviegoing audience.