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Promotional Campaign

Harkins' customers, including families and avid moviegoers alike, look forward to the yearly Loyalty Program that gives added value to concession purchases. The theme is unique each year and is applied to merchandise, cups, gift cards, gift tins and gift packages, as well as the concession stands and in-theatre signage. The 2014 approach blended recognizable characters from upcoming movies with some of the delicious snacks available at all Harkins concession stands. The unique and eye-catching illustration style created memorable merchandise for Harkins' customers to enjoy all year.