The Flinn Foundation identity was created to reflect the Foundation’s emphasis on bioscience advancement and higher education. The symbol uses two F's to form a graphic representation of a tree, symbolizing growth and learning. The identity was executed in a contemporary style while speaking to both the scientific and educational communities.
In addition to covering the brand identity, a graphic standards manual was created to guide the implementation across all institutional applications. Guidelines for size, color and placement were included, along with information and usage examples for the business system, communications documents and email signatures.
To promote the Flinn Foundation’s in-state scholarship program, Flinn Scholars, a brochure was created to explore the idea of reaching your potential through higher education. With multiple audiences – students, parents and counselors – the brochure had a youthful feel yet also appealed to adults who influenced decisions about college. All photography was shot on location and featured current Flinn Scholars.
To visually convey the concept of filling a niche, this annual report removed sections from photographic images, showing how pieces come together to complete a whole. A bright, bold color palette and dynamic use of photography created a contemporary, progressive feeling.
With multiple audiences, the Flinn Foundation website was organized into three distinct areas, each designated by a different color palette. The Bioscience site (blue) served as a hub for bioscience news throughout Arizona. The Flinn Scholars site (green) was geared to current and potential Scholars. The Conference Center site (purple) provided information on the Foundation’s conference facilities available for use by local non-profit organizations.