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Harkins Theatres 2015 Loyalty Campaign

Harkins' customers, including families and avid moviegoers alike, look forward to the yearly Loyalty Program that gives added value to concession purchases. The theme is unique each year and is applied to merchandise, including cups, gift cards, gift tins and gift packages, as well as in-thatre merchandising and signage. The 2015 approach features all of the many Harkin’s ingredients to ultimate moviegoing in one fantastical illustration.