We partnered with the Coconino County Parks and Recreation Marketing Team to rebrand the Coconino County Fair. The charge was to establish a new logo, typeface and color palette. During the project, we developed a clever visual solution, featuring the combination of fair tent tops that form the shape of the iconic San Francisco Peaks.
We developed a campaign theme, “Free Range Fun,” and designed a marketing campaign to promote the fair and increase attendance. The creative showcased a variety of livestock-based imagery focused on reinforcing the “Free Range Fun” theme. The concept was well received, resulting in a great amount of positive feedback.