The City of Peoria retained Esser Design’s expertise in the development of a comprehensive graphic standards manual to create consistency of their brand usage among their various City departments. Esser Design reviewed the current logo treatment and refined the seal by standardizing the font, colors and graphics applied in the seal. A color system was implemented for each department to create a customized and flexible approach tailored to the unique needs of their individual programs.
After the refinements to the City seal were finalized, Esser Design facilitated meetings and reviews with internal stakeholders of each City department to review samples of the current brand usage. Esser Design developed a detailed graphic standards manual demonstrating its brand application to all marketing and promotional materials; including internal resources such as a business system, forms, presentation templates, uniforms and vehicles. External communications were illustrated through collateral, newsletters, ads and signage.