Branding

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Name and Identity

The Traversant Group provides policy and advocacy, strategic sales, and proposal development services to businesses looking to work with the state government. We worked closely with a small stakeholder group to establish a name, brand identity and tagline that was emotive and memorable and would allow for future expansion of services. This strategic process also led to an overall marketing and messaging platform that Traversant Group could use going forward.

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Business System

After finalizing the branding elements, a visually coordinated series of business system materials were designed, including letterhead, business card and envelope. Next, a responsive website was designed and developed to support their business development and marketing needs.

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Website

As part of a brand refresh, we designed and developed a new responsive website for Traversant Group. The homepage incorporates movement and an experiential approach while internal pages deliver content about their history, team and expertise. View current site here.

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Website

The new website seamlessly responds for an optimal user experience on all devices.