Branding

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Brand Identity

BioAccel has developed an innovative three-step approach that helps identify and bring to market promising technology. The three colored rings in the logo represent this incubation process and also form an abstracted letter ‘b’ as reference to the organization’s name. Essentially illustrating the idea of accelerating technology from concept to commerce.

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Business System

A bright white smooth uncoated paper stock was selected to complement the bold and contemporary color palette for the new BioAccel branding program. The brand identity on the cover of the pocket folder is featured with a dimensional emboss and foil stamp. The system is flexible and functional while positioning BioAccel to “advance what’s next.”

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Solutions Challenge Invitation Suite

The BioAccel Solutions Challenge is BioAccel’s signature event that brings together Arizona’s brightest minds to further innovation and early investment in groundbreaking medical technologies. The suite of contemporary invitation materials debuted the new BioAccel branding program while highlighting their partners and sponsors along with the critical event information.