Branding

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Marketing Brochure

This new concept for Greek life at ASU will provide a central gathering place to support chapter programs and initiatives, while strengthening the sense of community among the fraternity men and women of ASU. Esser Design helped forge the positioning of this new concept utilizing the theme ‘Build a future of leaders’ while maintaining a cohesive University brand look and feel. The messaging helps define the role of ASU Greek leadership and is supported by student-driven quotes with historical facts and figures.

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Website

Following closely with the ASU Webspark standards, this site is designed to deliver the most up-to-date information behind the Greek Leadership Village development. This project takes the viewer through the three phases of this visionary student-driven project through to its completion – scheduled for Fall of 2018. Beyond just this new Village project, this site also becomes a destination to learn everything about Greek life and leadership opportunities at ASU.

 

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Website

More than 60% of the viewers on this site will be accessing information via mobile device. This fully responsive site provides a simple, clean, mobile interface at key sizes depending on the user's device – About us, What we do, How to Join and all the information regarding the new Greek Leadership Village are displayed clearly to the viewer with the bold and innovative ASU brand look and feel.