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Institutional Brand Identity

The creation of a memorable symbol to represent a large and dynamic institution demanded a strategic, disciplined process. Over the course of three years, the new identity was applied throughout the campus, and on all University marketing and communications materials.

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Graphic Standards Manual Interior Pages

The initial graphic standards manual was created to provide an easy-to-use reference to ensure consistent use of the new graphic identity program as it was rolled out to the University.

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Introductory Promotional Campaign Launch

The initial launch of the new brand identity included promotional materials that helped convey the essence of the new symbol representing the University as a source of enlightenment for the community.

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Online Graphic Standards Web Interface

Updated standards for print, signage and web are accessed through this interface on the ASU website, along with approved graphics and downloadable PDF standards documents.

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Barrett Honors College Branding Materials

The Barrett Honors College sub-brand was the first approved by ASU’s president. The recruiting materials highlight a few of their extraordinary students through the use of biographies and warm and expressive photography.