The 50th Anniversary season was programmed to be ATC’s best season yet, including Fiddler on the Roof, a hugely popular musical production, Holmes and Watson, a brand-new play by a beloved playwright, and An Act of God, a comedy just coming off Broadway, as well as three more fantastic productions. To promote the shows, stylized illustrations were commissioned and custom title treatments were created that capture the essence of each show. These elements, as well as show dates, contact information and other content, were used to create a series of show posters and other marketing materials throughout the season.
To celebrate ATC’s 50th Anniversary, we developed a unique look and feel for the Season Brochure. The cover design, as well as imagery and content within, reflected on the success of the last 50 years while looking forward to the next 50 years. The brochure delivered important information to patrons about each show, schedules, venues, subscriptions and ticket prices, as well as ATC’s education endeavors and how patrons can support the organization beyond purchasing tickets.