Branding

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Brand Identity

The existing Arizona Theatre Company branding had been in existence for over 10 years and needed updating to better represent this dynamic and growing organization. A series of stakeholder surveys, meetings and strategy sessions were conducted to successfully position the brand for future success. The result was a bold, modern and relatable brand, and a brand positioning –  “the art of live”, that was applied to Theatre communications as well as all marketing to promote the 15/16 Season.

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Season Marketing Materials

Additional marketing pieces including a Subscriber Handbook and Playbills were created using a cohesive season design. The complete marketing campaign also included advertising (print and digital), postcards, mailers, eblasts, tri-fold brochures, signage and digital graphics.

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2015 Gala Invitation Suite

"All the World’s a Stage" was the theme for the 2015 Gala, the largest fundraising event for Arizona Theatre Company. With the launch of ATC's new brand identity in 2015, the Gala marketing materials were created using the new brand colors, fonts and styles. The Gala raises funds for ATC’s education programs which impact thousands of students across the State of Arizona.

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Season Brochure

A Season Brochure, prominently displaying the new brand identity, was designed to promote Arizona Theatre Company’s 15/16 Season to current and prospective patrons. The Season Brochure design helped establish the overall look and feel for future marketing pieces used to promote the season.

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Show Posters

A series of custom illustrations were concepted and then commissioned from nationally recognized artists to promote the seven shows in Arizona Theatre Company’s 15/16 Season. Each illustration, along with a stylized title treatment, is representative of the overall tone, theme and plot of each show. The illustrations were used throughout the season on various marketing pieces including Show Posters.