The Arizona Office of Tourism was making a big announcement. Through a brochure that featured captivating images of the Arizona landscape, we creatively presented the latest travel and tourism industry statistics to the state’s audiences. Titled “A State of Destination,” the piece powerfully communicated all the numbers, infographics and charts related to the economic growth happening in The Grand Canyon State in an easy to understand way.
An enhanced digital and mobile friendly version of Arizona’s Impact Report was created. This helps the state inform industry constituents of their department’s success metrics and results on a quarterly basis. AOT has the ability to update the data as needed, with the graphics dynamically updating as well. Animated effects were implemented, engaging the reader and improving the user experience.
In addition to delivering metrics and results content, the web application offers: an archive for past reports, the ability to share via email, print styling, the ability to sign up for future reports and links to AOT’s social media accounts.