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The Heart Ball Promotional Campaign

We were asked to contribute design services for this well-known charity event. The Heart Ball has been raising funds for the American Heart Association for many years. The theme was "In everyone, lies a pure heart" and included a well-coordinated series of pieces – the invitations, catalog of events and contributors, a booklet of success stories from the purest of hearts and personal thank you cards. Stunning black and white photographs of crystal hearts were used as a thematic element throughout the campaign.