Branding

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Name and Identity

Working with the Arizona Board of Regents and a team of education leaders, Esser Design was tasked with creating an emotive and memorable name and identity for this education attainment program. The name “Achieve60AZ” was selected with a bold graphic execution of the name that was designed with a unique use of Arizona’s color and landscape. This statewide initiative needed an aspirational tone and approach to introduce this critical topic and engage the community.

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Name and Identity

The tagline ‘Education Advances Everyone’ was created to work alongside a bold graphic identity based on the Arizona state flag color palette. The goal was to create awareness about the new statewide initiative to increase the percentage of Arizonans obtaining a college degree or certificate by 2030. Reaching these goals means that our state can meet future workforce goals and foster individual prosperity.

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Website

After the branded campaign had been introduced to media and key stakeholders, a website was created to track the attainment goals over time. Simultaneously, a team of community leaders and educational organizations formed more details about this initiative. The result is a living, breathing and evolving website that offers all the latest information and reinforces the impact this attainment campaign has on Arizona’s long term economic health.

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Website

This website was custom built and created to be fully responsive for all types of devices at key resolutions, making finding just the right content quick and easy.