Working with the Arizona Board of Regents and a team of education leaders, Esser Design was tasked with creating an emotive and memorable name and identity for this education attainment program. The name “Achieve60AZ” was selected with a bold graphic execution of the name that was designed with a unique use of Arizona’s color and landscape. This statewide initiative needed an aspirational tone and approach to introduce this critical topic and engage the community.
The tagline ‘Education Advances Everyone’ was created to work alongside a bold graphic identity based on the Arizona state flag color palette. The goal was to create awareness about the new statewide initiative to increase the percentage of Arizonans obtaining a college degree or certificate by 2030. Reaching these goals means that our state can meet future workforce goals and foster individual prosperity.
After the branded campaign had been introduced to media and key stakeholders, a website was created to track the attainment goals over time. Simultaneously, a team of community leaders and educational organizations formed more details about this initiative. The result is a living, breathing and evolving website that offers all the latest information and reinforces the impact this attainment campaign has on Arizona’s long term economic health.
This website was custom built and created to be fully responsive for all types of devices at key resolutions, making finding just the right content quick and easy.