Designing a brand is designing the complete package. It’s color, imagery and type, but also personality, attitude and style. When done right, the result is a cohesive image that answers the question “What does a company look like?”
Signage isn't what it used to be. Using technology along with bold graphics and compelling messages, displays can rise above the ordinary to inform, entertain and enhance their surroundings. Consider them signs of the times.
Whether on official letterhead or a t-shirt, an identity gets a lot of use. That’s why it must be meaningful, memorable and work wherever it appears – from a business card to a billboard and everywhere in between.
It's what's inside that counts. But what's outside matters, too. Especially when you need to get a buyer's attention, tell a product story and drive a purchase decision, all at the same time. Good things come from good packages.
There are lots of ways to send a message these days, but there will always be something nice about ink on paper. With images, words, color and design working together to tell a story, the message is heard loud and clear.
Sometimes traditional means of communication aren't enough. That's when creative thinking can lead to the novel and unexpected. Whether the message is serious or humorous, there's always a unique way to say it.
A web site can do a lot of things - make an introduction, sell a product, promote a service. One thing it will always do is make an impression. The look, feel and information should be true to the brand and useful to the audience.