Western Spirit Museum
WHEN THE MUSEUM GROWS, THE BRAND SHOULD TOO.
Western Spirit Museum’s expanded space and grand opening called for more than an announcement. It called for an updated brand, a campaign theme, and a refreshed digital presence that could meet the moment. That vision is defined in a comprehensive brand guide, covering every refreshed configuration, palette, font style, system material, campaign wordmark, and usage rule across print and digital.
THE WEBSITE THAT TIES IT ALL TOGETHER
Designed as the museum’s unifying touch point, the refreshed website elevates every communication while introducing the campaign theme Unmistakably West for the first time.
Services
Brand Identity, Campaigns, Digital Marketing, Motion/Video, Print Collateral, Signage, Standards and Guidelines, Web Design
Industry
Arts and Entertainment, Education, Environment, Municipal, Non-profit
Where Brand Meets Business
Updated business system materials connect notable museum artwork with the Unmistakably West campaign theme.
Letterhead with a System
Color-coded promotional letterhead series keeps info sheets and marketing communications clear and consistent across all departments.
Announcing the Expansion
An early series of local publication ads announced the grand opening celebration, timed to coincide with spring training season and local arts coverage.
Cohesive Look, Every Touchpoint
Direct mail announcing Opening Day Celebration, along with handouts, badges, and tickets, created a unified brand presence.
Brochures Built to Inform
Museum info brochures were created to inform patrons of current and upcoming events and programs throughout the museum.
