Paradise Valley Schools
A BRAND THAT REFLECTS COMMUNITY
We started with community research and built a new visual identity and tagline for Paradise Valley Unified School District, its first unified brand in 100 years. The brand shows the District’s vision and helps it compete for families in a crowded education market.
ONE SYSTEM, 47 SCHOOLS
We created a comprehensive District Identity Standards Manual to guide how the new brand is used across every channel. Each school then got its own monogram, mascot and standards manual, all tied back to the District brand.
Services
Brand Identity, Campaigns, Print Collateral, Standards and Guidelines
Industry
Education, Municipal, Government
