City of Phoenix
PHX WATER SMART
A comprehensive creative and advertising campaign was developed for a three-year marketing outreach effort and was widely deployed through a successful multi-platform media plan.
WE SEE WATER DIFFERENTLY
The goal of this campaign was to inform residents about the city’s efforts to prepare for drought, conserve our most vital resource, and to inspire them to “see water differently.”
IN THE DESERT EVERY DROP COUNTS
During years two and three, the campaign’s theme and messaging strategy expanded to highlight specific water conservation ideas that encouraged resident participation. Ongoing research identified innovative media opportunities to engage new audiences.
Services
Brand Campaigns, Brand Identity, Brand Strategy, Digital Marketing, Interactive Media, Out of Home Media, Positioning and Key Messaging, Primary and Secondary Research, TV Radio Media
Industry
Education, Environment, Government
