ASU Elevate
ELEVATE YOUR EDUCATION WITH A NEW PERSPECTIVE
Partnering with ASU’s University College, we transformed the Experiential Learning program into ASU Elevate—a cohesive platform designed to inspire engagement and bring together students, creators, connectors, and leadership. The new name reflects the program’s purpose: elevating student opportunities through hands-on learning experiences. The program branding included a redesigned website, digital banners, promotional assets, and a full suite of social media content.

THE EXPERIENCE FINDER HELPS TAKE LEARNING TO THE NEXT LEVEL
With the ultimate goal of creating one place where students can take their education to the next level by exploring a wide range of real-world experiences through fieldwork, study abroad, internships and clubs, the Elevate brand was born. The website taps into students’ passions and desires to find purpose in their academic journey. Faculty and staff play key roles in promoting Elevate’s Experience Finder, which helps students customize their paths to experiences in and out of the classroom.
Services
Naming, Brand Identity, Standards and Guidelines, Print Collateral, Merchandise, Web Design
Industry
Education, Non-profit
Creating Mobile Impact
The launch featured a range of student-focused marketing tools, along with the Experience Finder tool on the homepage, designed to keep key information bold, concise, and easy to engage with.

Introducing Elevate to Students
Promotional materials coordinated with the start of the Fall Semester, introduced the Elevate name and experiential learning opportunities to incoming students.
Where Learning Becomes Opportunity
Elevate enhances students’ academic journeys and shapes career paths by connecting them with personalized experience-based learning opportunities.


Branded Giveaways Ignite Engagement from the Start
Student-centered messaging on each item directs them to the website, turning curiosity into personalized, experience-based learning opportunities.