our studio
organizations find their voice, sharpen their message, and build meaningful connections. We blend strategy with design to create brands that last. Let’s make your mark.
our process
A thoughtful process is what turns ideas into brands that connect. We guide clients through each stage of a project with collaboration and flexibility, shaping the journey to fit the needs of every team and every challenge. The result is a smooth, creative partnership and a brand that’s built to last.
Learn
We start by listening. Together with key stakeholders, we dig into history, research, and insights—then audit the brand from the inside out. This foundation shapes everything to follow.
Think
Insights turn into strategy. Through research and discovery, we define what matters most, capturing it in a creative brief that serves as the roadmap for our work.
Create
Ideas come to life. We explore a range of design concepts, refine them into cohesive directions, and craft storytelling that brings the brand voice into sharp focus.
Deliver
We bring it all together. An approved concept extends seamlessly across print, digital, video, or wherever the brand needs to live, building recognition and long-term impact.
meet the team
We’re a team of thinkers and makers, united by one goal: helping you make your mark.
Steve Esser
Creative Director
Champion of bold ideas and thoughtful strategy, Steve leads Esser Design with over 40 years of shaping brand identities that connect, inspire, and drive results. His ability for visual storytelling and clear messaging has helped countless organizations define their voice and make their mark.
Pam Esser
Strategy Director
Pam is a key contributor to Esser Design’s growth and success, shaping brands through insight, creative strategy, and vision. She bridges creative teams and clients, guiding projects from vision to execution, aligning business goals with creative solutions, and ensuring each brand stands out in its space.
Kevin Sirois
Design Director
Kevin brings over 25 years of creative leadership to Esser Design, blending deep expertise in brand development, digital platforms, and multimedia storytelling. He guides large-scale projects and art directs teams and partners, ensuring each initiative reflects a cohesive, compelling brand story.
Tim Brewer
Senior Designer
Tim brings seasoned expertise in branding, campaign design, and publication work to Esser Design. His imaginative thinking, meticulous design, and leadership help shape corporate identity programs and digital campaigns that stand out. Tim’s creative approach and dedication to quality ensure every project reflects both strategic insight and visual excellence.
Elissa Brown
Senior Designer
Elissa shapes brands across industries, focusing on campaign visuals and timeless identity systems. Known for her collaborative approach, she excels at translating big ideas into smart, effective design. As both designer and mentor, Elissa brings creativity and strategic thinking to every project, helping guide teams and clients toward impactful solutions.
Angel Gidak
Senior Production Designer
Angel plays a vital role in turning creative visions into polished realities. She oversees production and layout across a diverse range of projects—from brochures and catalogs to digital campaigns and complex publications. Angel ensures precision and quality control at every stage, keeping projects on track and delivering excellence.
Amy Hutton
Graphic Designer
Amy brings fresh perspective and versatility to the Esser Design creative team. Her experience spans digital media, interactive design, and motion graphics, allowing her to deliver inventive solutions on every project. Whether leading initiatives or collaborating as a team player, Amy’s energy and creativity consistently drive impactful results.
Toni Cosmas
Account Manager
Toni manages projects from start to finish, keeping client goals front and center. Her strong background in media research and planning adds strategic insight in shaping print and digital programs. Toni’s organized approach and clear communication ensure projects run smoothly and meet client expectations.
Miriam Hoban
Operations Manager
Miriam ensures Esser Design runs smoothly by overseeing daily operations, financial management, and cross-team support. As quality control lead, she maintains accuracy, clarity, and polish across all client work, helping elevate the studio’s standards. Miriam’s organizational skills and attention to detail keep projects on track and the studio thriving.
our services
Our strength is weaving strategy, design, and execution into one clear, connected brand experience. Whether it lives in print, digital, social, or the physical environment, our work is unified by smart thinking, storytelling, and memorable design.
- Brand Strategy
- Strong brands start with clarity. We dig deep through research and planning, uncovering the insights that guide creative decisions and ensure every expression of the brand has purpose.
- Brand Architecture
- Clarity across complexity. We help you organize brands, sub-brands, and product lines into a unified system that strengthens your portfolio, making it easier for audiences to understand and engage with what you offer.
- Brand Naming & Verbal Identity
- Words matter. We craft brand names and develop consistent verbal identities that capture your brand’s personality and create a compelling voice across all communication channels.
- Brand Identity
- From refreshing established marks to building new ones from the ground up, we create identities that are memorable, flexible, and ready to grow. To ensure consistency long after launch, we develop clear brand standards and guidelines—tools that keep your voice and visuals unified across every application.
- Digital Branding & UX/UI Design
- Your brand’s digital presence is its front door. We design seamless, user-centered digital experiences—from websites to apps—that not only look great but engage and convert your audience effectively.
- Integrated Brand Campaigns
- Every campaign tells a story—and makes an impact. We craft messaging and visuals that engage your audience across channels. By blending print’s tactile presence with digital reach, we create cohesive brand experiences that connect and resonate.
- Brand Storytelling
- Storytelling is at the heart of memorable brands. We build authentic narratives that go beyond visuals—crafting stories that connect emotionally, inspire loyalty, and position your brand as a meaningful part of your audience’s lives.
- Performance & Impact Measurement
- We help define and track the key outcomes that align with your brand and business goals—from awareness to engagement to conversions. Through ongoing analysis, we turn data into insights that drive smarter decisions and ensure your brand delivers real, measurable impact.
- Social Media Branding & Content Creation
- In a world of scrolling, strong social presence is non-negotiable. We create tailored content strategies and brand guidelines for social platforms, helping you build a consistent, authentic voice that resonates and grows your community.
- Packaging & Merchandising Design
- First impressions matter on the shelf. We design packaging and merchandising that not only stands out visually but also communicates your brand story and values in ways that drive purchase decisions.
- Employee Brand Engagement & Internal Branding
- The brand starts from within. We partner with you to engage teams as brand ambassadors through internal communications, culture branding, and training that bring your brand promise to life every day.
- Environmental Design
- Brands live in spaces too. We design comprehensive signage systems, donor recognition, wayfinding, and event graphics that not only guide but also reinforce your brand identity.