The ASU Global Security Initiative – DEF CON 26 Branding

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Project Outcome

The feedback was extremely positive on how the design contributed to overall event excitement and made the 2018 convention a memorable experience. The t-shirt designs were a universal hit among participants, volunteers and spectators alike, making it easy to identify and locate particular groups in the event crowd.

The challenge coins were so popular that they ran out of them and the banners made a bold first impression, as they were used to greet spectators on their way into the event.

Leveraging the success of the initial DEF CON creative, our work with the GSI team continues. We have since created materials for the 2019 and 2020 competition. We look forward to continuing our partnership for years to come.

– Adam Doupé, Associate Director
Center for Cybersecurity and Digital Forensics
Arizona State University

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