ASU Global Security Initiative

ASU’s Global Security Initiative (GSI) team oversaw the annual DEF CON 3-day competition, one of the largest hacker conventions in the world. They wanted to develop a foundational concept and logo that could be used for both the current convention as well as future ones.


The client received significant positive feedback about how the design contributed to overall event excitement and made the annual convention an extraordinarily memorable experience. Subsequent conferences utilized a new theme that built upon the initial branding and design.