Arizona Theatre Company

ATC is the preeminent professional theatre company in Arizona – a distinction their brand needs to live up to at every touch point. Their existing branding had been in use for over 10 years when the organization went through a mission and visioning process in order to better serve their patrons.


A bold, modern and relatable brand identity, and new positioning statement – The Art of Live – was applied to all Theatre communications. The transition was smooth and feedback indicated a positive impact on ATC’s brand perception in the arts community.