ASU Thunderbird
WHERE GLOBAL VISION MEETS DIGITAL INNOVATION
Thunderbird School of Global Management celebrated its 75th anniversary with the opening of a new state-of-the-art global headquarters in downtown Phoenix. Esser Design partnered with Thunderbird to develop a fully reimagined website that reflects this new facility and aligns with the institution’s vision to be a global, digital leader preparing innovators for the Fourth Industrial Revolution.
SHOWCASING STUDENTS AND THE THUNDERBIRD MYSTIQUE
To capture Thunderbird’s global spirit, we featured faculty, students, alumni, and partners from around the world in a series of photo and video shoots staged throughout the new headquarters. Their presence infused the site’s visuals and storytelling with authentic energy. Esser Design also developed a digital teaser campaign leading up to the site’s launch, along with a suite of branded marketing templates for ongoing use.
SHAPING A DIGITAL AND GLOBAL MINDSET
Thunderbird has long maintained a distinct brand identity. As part of the broader ASU brand platform, we guided the Thunderbird team in expressing its unique brand while remaining a strong strategic partner and aligning with ASU’s brand and web standards.
