Queen Creek
ROOTED IN TRADITION, READY FOR GROWTH
As Queen Creek grows, Esser Design creates campaigns that engage new residents while honoring the town’s roots. To encourage residents to “stay in Queen Creek” for dining, events, and activities, we developed print, digital, and environmental materials using bold imagery, typography, and a consistent color palette to strengthen their recognizable brand.
Strategic Design for Every Initiative
Each campaign—Economic Development, “Shop the QC,” “Better Roads Ahead,” “Live Play Learn,” the 25th Anniversary, and the Queen Creek Police branding initiative—was uniquely designed with a clear strategy and audience in mind.
Services
Brand Identity, Brand Strategy, Consulting and Training, Environmental Signage, Print Marketing, Signage Design and Wayfinding, Standards and Guidelines
Industry
Government, Municipal, Professional Services, Tourism
Celebrate the QC Campaign
“Celebrate the QC” was the Town of Queen Creek’s 25th-anniversary campaign, celebrating the community’s birthday. The design theme emphasized hometown pride through bold, uplifting visuals featuring local imagery and vibrant colors that reflected Queen Creek’s heritage and growth.
Queen Creek Police Branding
The Queen Creek Police Department’s new brand was designed to convey professionalism, community partnership, and the town’s strong local identity. Approved by the Town Council, the visual system features a distinctive logo with cohesive applications across vehicles, uniforms, and signage.
Better Roads Ahead Campaign
The Better Roads campaign was launched to inform residents about upcoming roadway improvement plans. Combining digital and physical elements—including signage, social media graphics, and community materials—the campaign communicated infrastructure updates in a clear, accessible, and optimistic way.
Signage Projects for Town Wayfinding
Entry monuments and wayfinding signage create a cohesive visual identity that honors Queen Creek’s heritage and landscape. Drawing inspiration from the town’s agricultural and desert roots, the designs use clear typography and intuitive icons to ensure both functionality and civic pride throughout public spaces.
