San Diego Opera
A NEW BRAND TAKES CENTER STAGE
The new San Diego Opera brand presents a modern, inclusive approach that celebrates the diversity of the San Diego community. Its dynamic creative, positioning and messaging are thoughtfully crafted to highlight the Opera’s accessibility and approachable spirit.
GIVING SAN DIEGO OPERA A VOICE ALL ITS OWN
Through a full range of branding, digital and print media, the creative expresses the excellence and artistry of SD Opera’s productions—helping attract new audiences and elevate the Opera’s presence within the community. Approachable and vibrant, the storytelling connects the stage to audiences in San Diego and beyond.
EVERY VOICE TELLS A STORY
As part of the brand launch, we created a comprehensive Style Guide and toolkit to empower consistent and effective implementation across all channels. We also developed a suite of communication and campaign assets designed to strengthen engagement and support fundraising efforts.
Services
Brand Identity, Standards and Guidelines, Motion/Video, Print Collateral, Web Design, Digital Marketing
Industry
Arts and Entertainment, Non-Profit
Show Art Elevates the Online Experience
The SD Opera show art takes the leading role across all marketing communications and anchors the website, appearing prominently on the homepage with each new season announcement.
A Unified Visual Experience
Each season’s show art is intentionally crafted for both desktop and mobile, ensuring a striking visual presence that remains impactful—even at the smallest scales.
Visual Storytelling in Motion
The goal of the illustrative show art series is to deliver a memorable, emotive portrayal of each opera. Featuring its central characters, the artwork is also brought to life through animated segments developed for TV and digital marketing.
Cultivating Tomorrow’s Audiences
Using social media posts from new young patrons encouraging peers to come to the Opera for a perfect night out in San Diego. Other communication materials included redesigned playbills for theatre patrons, featuring detailed information about the Opera and its featured artists.
Opera is Truly Universal
Season ticket holders and new subscribers received Opera is Universal, an early-season appeal inviting them to support the Opera’s mission and discover opportunities for deeper involvement.
